How to Implement a Modern Benefits Strategy
by Renay Gontis | August 13, 2025
courtesy My Benefits Advisor
To design a benefits package that truly meets the needs of younger employees, organizations must first gather insights from their workforce. Conducting anonymous employee benefits surveys provides valuable data on what employees value the most. Regular pulse checks every six months ensure that the company stays aligned with evolving expectations.
Once a company understands what its employees want, the next step is to offer a flexible benefits platform. Modern HR technology allows employees to personalize their benefits by choosing from a variety of options that fit their lifestyles. A growing number of organizations are adopting a “choose-your-own-benefits” approach, where employees receive an allowance to allocate toward the benefits that matter most to them.
Communication is key to ensuring employees take full advantage of the benefits available to them. Many companies find success by hosting webinars, sending internal newsletters, and holding HR-led meetings to explain benefit offerings. Creating clear, easy-to-read guides helps employees maximize the value of their benefits.
Employers should also track how well their benefits programs are working by analyzing utilization rates. Using HR analytics, companies can measure employee engagement with different benefits and make necessary adjustments based on real-time data. Regularly updating offerings based on feedback and industry trends ensures that benefits remain competitive and effective in retaining talent.
The Mercer County Builders Association offers its members access to My Benefit Advisor as a solution for employee benefits, including voluntary offerings. For more information about My Benefit Advisor, visit our website at mybenefitadvisor.com or contact Rob Higginbotham at (888) 333-7526.